Explore how the authentic connections between podcast hosts and their listeners transform advertising effectiveness. Dive into our discussion on trust, loyalty, and engagement that makes podcast ads uniquely compelling. Discover why these genuine interactions are not just heard, but embraced by audiences.
Read MoreThree months into leading The Podcast Exchange, I'm discovering the transformative power of podcasts in connecting brands with listeners. Join me as we delve into the dynamic world of podcast advertising and uncover its potential to reshape the advertising landscape.
Read MoreTPX’s Jeff Ulster, along with Jeff Vidler of Signal Hill Insights, presented some of the highlights of the 2023 Canadian Podcast Listener survey to the Association of Canadian Advertisers (ACA). Read about some of the key takeaways!
Read MoreThe Podcast Exchange (TPX) is delighted to announce the appointment of Pary Bell as its new CEO. Pary brings more than two decades of leadership excellence in the digital media industry, having significantly contributed to the growth and digital evolution of several key players, including Eyereturn Marketing, Torstar Corporation and Rogers Sports & Media.
Read MoreThe Podcast Exchange is pleased to welcome Gwen O'Toole aboard as the company's new Director of Sales. Prior to joining TPX, Gwen held the position of Digital Strategy Lead at Quebecor Media.
Read MoreIf we've learned anything from this annual shopping frenzy that is Black Friday/Cyber Monday, it's that people love a good deal! In that spirit, TPX would like to offer special rates on volume deals to new bookings between now and the end of December, 2023.
Read MoreHollywood is on strike and there are no new scripted shows. Facebook and Instagram have blocked Canadian news. In today’s challenging media landscape, TPX presents smart solutions for advertisers planning their campaigns for Black Friday and the winter holidays.
Read MoreTPX President Lina Kim sits down with VP Jeff Ulster to talk about why podcasts are such a good fit for ad buyers during back-to-school season. It's about finding a space where consumers are engaged in order to have influence with your message, and getting them at the right time and place with enough reach, frequency and great creative.
Read MoreAudio has proven to be a very popular companion as we head outdoors to take advantage of the season. With the Canada Day long weekend around the corner, it’s the perfect time to relax, soak in the sun and enjoy a much-needed breather, with TPX’s Top 5 “hottest” Canadian podcasts of the season.
Read MoreThe Podcast Exchange is pleased to officially welcome Lina Kim aboard as the company's new President. Lina's appointment is one of several initiatives TPX has taken to further elevate its position as the leader in Canadian podcast advertising.
Read MoreNew insights are now available from the 2020 Canadian Podcast Listener report - the most comprehensive annual survey about podcast listening behaviours in Canada. It's essential reading for anyone interested in understanding who listens to podcasts in Canada, what they listen to, why and how they listen, and how these patterns trend over time.
Read MoreAttribution tracking is the magic bullet that targets the often-asked "return on investment" question head-on. And while it doesn't provide all the answers, it's an extremely useful way of measuring conversion rates for podcast ad campaigns that are driving listeners to digital destinations.
Read MoreAs podcasting goes mainstream, it’s more important than ever to keep up with what's going on in the industry, and to understand what agencies can do to better serve their clients. Virtual events have replaced physical conferences, and while they’re a little less social, they do make things more accessible (and cost-effective) for potential attendees, and they can provide valuable insights and opportunities.
Read MoreBrands and agencies can now buy podcast ads programmatically, thanks to a new initiative by The Podcast Exchange that leverages Triton Digital’s award-winning technology. TPX’s programmatic service is available to buyers now, launching with premium domestic and international podcast publishers.
Read MoreStep by step information on how to listen to a podcast via an app or on desktop.
Read MoreIt’s official - Stingray has acquired a 30% interest in The Podcast Exchange. This new partnership represents an exciting leap forward in the growth and development of the Canadian podcast industry in 2020.
Read MoreAgencies and brands in Canada can now work with The Podcast Exchange in new ways to target podcast listeners. Two leading podcast platforms - ART19 and Megaphone - are rolling out new marketplaces, exclusively represented by TPX in Canada, available now.
Read MoreIt’s been a very busy fall for the Canadian podcast industry. Festivals and conferences are attracting thousands of professionals and fans, and new podcast research is getting into the hands of publishers, agencies, aspiring pros and hobbyists.
Read MoreThe second annual RAIN Summit Canada returns to Toronto on Oct 16, 2019. The conference’s focus is on all things digital audio, with a significant chunk of the schedule devoted specifically to the podcast industry.
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