TPX Announces Partnership with Magellan AI to Strengthen Podcast Advertising Intelligence in Canada

The Podcast Exchange (TPX) is pleased to announce a new partnership with Magellan AI, a leading podcast advertising intelligence and attribution platform.

Through the partnership, TPX will leverage Magellan AI’s media planning, attribution, verification, and competitive intelligence tools to deliver deeper campaign insights and enhanced strategic support for advertisers, agencies, and publishing partners across Canada.

Magellan AI helps advertisers improve return on ad spend through advanced media planning and optimization tools, while enabling publishers and agencies to better measure performance, validate campaign delivery, and identify new growth opportunities.

Podcast advertising continues to mature rapidly in Canada, and marketers are demanding stronger data, accountability, and measurement. Partnering with Magellan AI helps TPX deliver smarter insights and greater transparency to our partners.

The partnership reinforces TPX’s commitment to advancing podcast advertising in Canada through innovation, accountability, and best-in-class tools for brands and agencies.