Research
The Canadian Podcast Audience
Partnering with TPX means access to the most in-depth research available in Canada. Our annual survey is the go-to resource for publishers, broadcasters and advertisers looking to truly understand the Canadian podcast audience.
68%
OF LISTENERS TOOK ACTION
An impressive 68% of Canadian podcast listeners took action after hearing a podcast ad, up 5 points from 2024 - meaning the conversion power of podcast advertising continues to grow.
16M
MONTHLY PODCAST LISTENERS
Podcast listening in Canada is surging. Nearly 16 million Canadian adults - 46% of the 18+ population - now listen to podcasts at least once a month. After steady growth in 2024, monthly podcast consumption jumped 7% in 2025, signaling accelerating mainstream adoption across the country.
18-34
YOUNG, AFFLUENT, DIVERSE & EDUCATED
Podcast listeners over-index for being young (18-34); diverse; higher education; living in households with more than $100K income. They are also 65% more likely to be newcomers to Canada.
Weekly podcast listeners consume an average of:
4.1 Podcasts
And
8.9 Episodes
At TPX, our statistical understanding of the Canadian podcast market is broad and deep, providing clients proprietary insight into the Canadian audience exclusive to TPX. Great campaigns begin with great data. Contact us to learn more about your target audience and how best to engage with them.
TPX is proud to be a sponsor of the 2025 Canadian Podcast Listener report. The survey is a representative sample of over 3,000 Canadian adults and more than 2,000 monthly podcast listeners.
To subscribe or to learn more about the full report, which includes Canada’s most popular podcasts, genres and publishers, demographics, podcast discovery, listener behaviour and motivations, please contact us.