Why Advertisers Are Starting to Open their Wallet for Podcasts

It’s a heady time to be in podcasting. The latest IAB/PwC Podcast Ad Revenue Study of the U.S. podcast industry estimates the 2018 ad revenue for podcasts was USD $479 million, a more than 400% increase from USD $107 million in 2015. Podcasting is poised to hit that mark or beat it. This guest blog post from researcher Jeff Vidler highlights the advantages - and challenges - of podcasting for advertisers.

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Jeff Ulster
Podcasting’s the word at events across Canada

It’s been a busy spring in the world of podcast-related events. From grassroots festivals to industry committees, the podcasting buzz seems to be getting louder all across the country . TPX is proud to have been able to take part in several of these events of late.

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Jeff Ulster
Client-side measurement - the next big leap in podcast metrics

Advertisers have expectations from their experiences with digital advertising and streaming media, and it impacts their decisions about where to put their ad dollars. They want measurement, utility and scale. Let’s break these down, and look at how they’re being addressed by new advances in podcast analytics.

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Vibrant scene at Hot Docs Podcast Festival

It was great to see so many people sharing their passion and knowledge of podcasting this week in Toronto. The Hot Docs Podcast Festival, now in its third year, has attracted industry talent from across the country and the globe, as well as a loyal fan base of local listeners and aspiring indie podcasters.

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Jeff Ulster
HowStuffWorks announces partnership with TPX Canada

TPX (The Podcast Exchange), Canada’s podcast advertising experts, announced today a new partnership with leading U.S. publisher HowStuffWorks. The agreement gives TPX the first right to market and sell advertisements in the HowStuffWorks podcast network in the quickly growing Canadian market and is made possible due to HowStuffWork’s ability to geo-target relevant host-read advertising. 

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