Client-side measurement - the next big leap in podcast metrics

Advertisers have expectations from their experiences with digital advertising and streaming media, and it impacts their decisions about where to put their ad dollars. They want measurement, utility and scale. Let’s break these down, and look at how they’re being addressed by new advances in podcast analytics.

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Vibrant scene at Hot Docs Podcast Festival

It was great to see so many people sharing their passion and knowledge of podcasting this week in Toronto. The Hot Docs Podcast Festival, now in its third year, has attracted industry talent from across the country and the globe, as well as a loyal fan base of local listeners and aspiring indie podcasters.

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Jeff Ulster
HowStuffWorks announces partnership with TPX Canada

TPX (The Podcast Exchange), Canada’s podcast advertising experts, announced today a new partnership with leading U.S. publisher HowStuffWorks. The agreement gives TPX the first right to market and sell advertisements in the HowStuffWorks podcast network in the quickly growing Canadian market and is made possible due to HowStuffWork’s ability to geo-target relevant host-read advertising. 

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