Geotargeting and Demographic Market Segmentation
The Podcast Exchange is the Canadian leader in research and demographic insight into the Canadian podcast listenership.
At The Podcast Exchange, we provide advertisers with analytics specific to each advertiser’s target audience, using geolocation, demographics and informed market segmentation.
Central to the TPX promise is detailed measurement and reporting, including server log metrics detailing each ad file downloaded. It’s all part of the way we partner with advertisers to curate and refine a bespoke strategy for every campaign we undertake. Rigorous and continuous monitoring, measurement and refinement ensures maximum ROI for every ad dollar invested.