More Canadians digging in to make podcasting a regular habit
Full results of 2018 Canadian Podcast Listener survey to be published this fall
This year marks another step forward in the continued growth of podcast listening and awareness in Canada.
Initial results from the 2018 podcast survey show modest but steady growth in awareness and sampling (those who “ever listened”). But there’s been robust growth in monthly - and especially weekly - listening:
As you can see from the infographic, 18% of Canadian adults are now making podcasts a regular weekly habit, up from 15% in last summer’s survey.
The 2018 Canadian Podcast Listener survey is published by Audience Insights Inc. and Ulster Media, with support from The Podcast Exchange (TPX). It offers trending data and many new insights about podcast listening in Canada. The study is now in its second year - the 2017 report is still available on the Canadian Podcast Listener website.
The new 2018 study will include updates about listener demographics; popular podcasts, genres and publishers; podcast discovery; advertising; smart speakers; reasons for/activity while listening; new information about French-language podcast listening, and much more.
Over the course of this summer, we’ll be releasing some more insights from the study. In the fall, we’ll also make a summary report (about 15 slides) available for free to everyone.
An in-depth overview of the report will be presented at the inaugural RAIN SUMMIT CANADA (in affiliation with TPX) on Wednesday, October 10th in Toronto.
The full report will be available to the public via subscription - please feel free to follow up here if you’d like to know more.
For more information about the RAIN conference, which will include panels, presentations and commentary on podcasting and digital audio: