The Canadian leader in podcast advertising.

The Podcast Exchange identifies uniquely Canadian advertising opportunities by targeting the Canadian segment of the global podcast audience.
We’re also pleased to announce the launch of our production and consulting services - TPX Studios.
 
 
 
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 Working with Agencies to Deliver Results

As the Canadian leader in podcast advertising, TPX provides insight and practical knowledge about how to access, leverage and monetize Canadian podcast consumers. We partner with advertisers and publishers to match the content Canadians are listening to with advertising and branding opportunities that have resonance to specific Canadian demographics.

 
 
 

The Canadian Podcast Audience

Podcast advertising is a great way to connect with an affluent, socially engaged, and brand-loyal audience. TPX partners with agencies to provide targeted access to the more than 7 million monthly Canadian listeners who have made podcasting one of the fastest growing channels in the country. 

 
 
 
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Great shows with engaged listeners

For us, it’s all about great content. Our proprietary agreements with leading publishers and distributors ensure agencies and advertisers have access to the best programming the medium has to offer. Premier programming means an affluent following of engaged and loyal consumers.

 
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Introducing TPX STudios

At TPX Studios our focus is two-fold: Branded Podcasts for clients seeking deeper engagement with their customers; and Consulting for organizations looking to explore, launch or optimize their podcast strategies.

 
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Geotargeting and Demographic Market Segmentation

We provide agencies with advanced geo-targeting and market segmentation, ensuring strategically tailored campaigns that maximize ROI. Proprietary data, and in-house strategic expertise, enable us to craft campaigns with demographic precision.

 
 
 
 

Proprietary Research

Partnering with TPX means access to the most in-depth research available in Canada. Our annual survey is the go-to resource for publishers, broadcasters and advertisers looking to truly understand the Canadian podcast audience.

 
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TPX Blog

 
 

 The TPX Team

TPX is the collaborative creation of industry leaders in Canadian broadcasting, digital media and advertising sales. Each of the company’s principals has a proven track record and established reputation as a leader in their respective areas of expertise. At TPX, we understand that even the best technology, research and data are only good as the team in place to analyze, activate and monetize them. Partnering with TPX means experienced expert counsel to better understand and engage with Canada’s burgeoning podcast audience.

 
Pary Bell

PARY BELL

CEO

Pary is a seasoned leader in the digital media realm and has made significant impacts at Eyereturn Marketing, Torstar, and Rogers Sports & Media. At TPX, he harnesses this extensive experience to innovate in the podcasting space, focusing on strategic growth and building strong client relationships.

 
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JEFF ULSTER

Vice President, Co-Founder

Jeff is a co-founder of TPX. He’s also co-publisher of The Canadian Podcast Listener report. Prior to TPX, he led Ulster Media, an independent podcast consulting and production company. From 2011-2017, Jeff was the Director of Digital Talk Content for the Canadian Broadcasting Corporation (CBC).

 

GWEN O’TOOLE

Director of Sales

Gwen O'Toole is a seasoned professional in the world of digital advertising, with an impressive track record spanning over two decades. Prior to joining TPX, Gwen held the position of Digital Strategy Lead and Digital Account Director at Quebecor Media..

 
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ERIN GREVSTAD

Client Partner

For more than a decade, Erin has been crafting next-level customer experiences in content marketing with Canada’s leading brands. She has been at the forefront of many of the country’s leading content producers, working with premier assets in television, radio and digital media.

 
Quinn Collins

Quinn Collins

Account Manager

With his strength in customer relations, Quinn ensures a client-first approach. Having worked with established brands across Ontario, Quinn brings a unique variety of industry experience to the table, leveraging his formal training to deliver premium hands-on customer service.

 
Nina Sturm

NINA STURM

Senior Client Partner

Nina is a seasoned media executive with expertise in Digital Media, Broadcast, Print, and OOH with a passion for cultivating dynamic client and agency alliances. Prior to joining TPX, Nina held the position of Head of TV and Digital Partnerships at The Canadian Traffic Network.