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Score Big Savings on Podcast Ads This Black Friday! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/1dfa1545-6ad0-4516-91a9-5fd5ee83cc87/Screenshot+2023-10-20+at+3.00.25+PM.png Blog - Score Big Savings on Podcast Ads This Black Friday! - Make it stand out Podsights’ Podcast Advertising Benchmark Report from Q4, 2022. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/70943814-0a64-4cc3-993d-8d3599d50dd4/Screenshot+2023-10-20+at+3.46.41+PM.png Blog - Score Big Savings on Podcast Ads This Black Friday! - Make it stand out Results from Veritonic’s holiday survey about audio advertising. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/1561496168626-P3PAUWDZ2Q4ST96SWTDV/facebookTPXtile.jpg Blog - Score Big Savings on Podcast Ads This Black Friday! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thepodcastexchange.ca/blog/podcastsholidayseason monthly 0.5 2023-10-20 https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/cfaeaf3f-5f77-424e-9b96-12c64651bbff/Screenshot+2023-09-18+at+3.03.57+PM.png Blog - Five reasons podcasts are a perfect fit for holiday ad campaigns - Make it stand out On July 14, 65,000 actors with the Screen Actors Guild and the American Federation of Television and Radio Artists (SAG-AFTRA) started picketing in Los Angeles, California, and New York City. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/24cc8e2a-fe15-43e4-94b3-802d845563a1/WGA-SAG-AFTRA-unsubscribe.jpg Blog - Five reasons podcasts are a perfect fit for holiday ad campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/7c618ceb-603b-422b-876e-d3215b67d061/Screenshot+2023-09-18+at+3.25.17+PM.png Blog - Five reasons podcasts are a perfect fit for holiday ad campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/2023d8ac-1e78-4655-9c39-2e9c14e46493/Screenshot+2023-09-18+at+3.22.31+PM.png Blog - Five reasons podcasts are a perfect fit for holiday ad campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/a570bf2e-2a2c-4c1e-a17f-4ab339cae327/Screenshot+2023-09-18+at+3.33.25+PM.png Blog - Five reasons podcasts are a perfect fit for holiday ad campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/805e82bd-ebf7-4050-bcf8-b926b0c5d030/frontburner-950.jpeg Blog - Five reasons podcasts are a perfect fit for holiday ad campaigns - Make it stand out Front Burner Front Burner from CBC News is the most popular daily Canadian news podcast in the country. Listeners download millions of episodes every month, so it's a great way to achieve scale with a single title. Front Burner is hosted and produced by award-winning investigative journalist Jayme Poisson, providing listeners with a shortcut to a deeper understanding of the news of the day, from a distinctly Canadian perspective. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/670efb7b-44a3-4bef-acc4-a0eda829ced0/cc-2022-canadianhistoryehx.jpeg Blog - Five reasons podcasts are a perfect fit for holiday ad campaigns - Make it stand out Canadian History Ehx This Curiouscast podcast from Corus charts regularly in the Top 20 on Apple Podcasts for History in Canada. It has strong reach, and they take host reads and endorsements as well as pre-produced ads. Host Craig Baird explores the good, the bad and the weird of Canada’s history from the pre-colonial era to 25 years ago. Recent topics include classic 90's Canadian TV, riots and counterculture movements, and the golden age of Canadian comics. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/f1a24a22-9043-4a0f-a829-503042640e5b/LoonieHourpodcast.jpeg Blog - Five reasons podcasts are a perfect fit for holiday ad campaigns - Make it stand out The Loonie Hour The Loonie Hour is a macro economic podcast covering newsworthy events across the globe and their impact on Canadians. Hosted by Steve Saretsky, this Canadian indie is the only non-CBC podcast to be on Triton's ranker of Canadian-made podcasts, charting at #25. Host reads, endorsements and pre-produced ads are all accepted, and this podcast is only available via TPX. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/1561496168626-P3PAUWDZ2Q4ST96SWTDV/facebookTPXtile.jpg Blog - Five reasons podcasts are a perfect fit for holiday ad campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thepodcastexchange.ca/blog/backtoschool monthly 0.5 2023-09-18 https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/14e8c0ac-3c04-459e-8b8f-180544f08c63/Screenshot+2023-07-24+at+8.29.02+AM.png Blog - Q&A: How Podcasts Can Help Advertisers During Back to School Season - Make it stand out Podcasts’ share of ear for buyable audio has doubled in Canada since 2020, while AM/FM Radio and free music streaming services have seen their shares decline. 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(Radio On The Move, Signal Hill Insights) https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/544883db-fb1f-467e-afa9-933dc2582c19/Screenshot+2023-07-24+at+1.35.00+PM.png Blog - Q&A: How Podcasts Can Help Advertisers During Back to School Season - Make it stand out From the 2022 Canadian Podcast Listener survey. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/806c8fad-6f81-44cf-9736-72609d332090/Screenshot+2023-07-24+at+1.38.03+PM.png Blog - Q&A: How Podcasts Can Help Advertisers During Back to School Season - Make it stand out From the 2022 Canadian Podcast Listener survey. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/7359813f-317d-4f11-a72f-8006f2adf865/Screenshot+2023-07-25+at+1.29.51+PM.png Blog - Q&A: How Podcasts Can Help Advertisers During Back to School Season - Make it stand out A recent U.S-based report from Sounds Profitable says a large number of young podcast listeners are just not listening to the Radio or watching TV at all. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/e07cf483-e04e-41a1-8ae2-8806835371c0/Screenshot+2023-07-26+at+11.50.31+AM.png Blog - Q&A: How Podcasts Can Help Advertisers During Back to School Season - Make it stand out Stuff You Should Know With more than 3 million downloads in Canada every month, this iconic podcast has massive scale. It over-indexes in listeners who are parents with kids under 18 in their household, as well as listeners in the 35-54 age demo and those with a university education. Launched in 2008, it's one of the most popular and successful podcasts ever. It sits at #12 iStuff You Should Known the list of more than 3,000 podcasts named in the 2022 Canadian Podcast Listener survey. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/9bd65763-9f27-43b6-8750-4d0fd02ff9c3/Screenshot+2023-07-26+at+11.49.19+AM.png Blog - Q&A: How Podcasts Can Help Advertisers During Back to School Season - Make it stand out Monday Morning Podcast This is a very funny podcast hosted by popular comedian Bill Burr. Reaching more than 500,000 downloads monthly in Canada, it sits in the Top 25 on the Canadian Podcast Listener charts. This podcast over-indexes in parents of kids 6-12 and with "power listeners" (people that listen 5+ hours a week). Listenership skews closer to high-school-plus education, middle-income. Low-funnel performance has been proven using third-party attribution tracking on previous TPX-run campaigns. https://images.squarespace-cdn.com/content/v1/5b1724a7f2e6b17851239b45/34c99ee0-0e8c-4fa9-a50f-e08bbe124618/TED_Talks_Daily_Podcasts+%281%29.png Blog - Q&A: How Podcasts Can Help Advertisers During Back to School Season - Make it stand out TED Talks Daily TED Talks is a hugely successful, multi-platform brand with close to 2 million monthly Canadian podcast downloads, released every weekday. It over-indexes in parents with kids in the 13-17 range, and their listeners skew female with a university education. 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